Description: Further DetailsTitle: Badass – Making Users AwesomeCondition: NewEAN: 9781491919019ISBN: 9781491919019Publisher: O'Reilly MediaFormat: PaperbackRelease Date: 03/24/2015Item Height: 293mmItem Length: 205mmItem Width: 19mmItem Weight: 438gAuthor: Kathy Sierra, Bert BatesLanguage: EnglishISBN-10: 1491919019Description: Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn't live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don't depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support-everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck.We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they're using our product but, more importantly, in the moments when they aren't.Country/Region of Manufacture: USGenre: Fashion & DesignTopic: Computing & Internet, Business & FinanceRelease Year: 2015 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Badass – Making Users Awesome
Title: Badass – Making Users Awesome
EAN: 9781491919019
ISBN: 9781491919019
Release Date: 03/24/2015
Release Year: 2015
ISBN-10: 1491919019
Country/Region of Manufacture: US
Genre: Fashion & Design
Topic: Business & Finance
Number of Pages: 293 Pages
Language: English
Publication Name: BadAss: Making Users Awesome
Publisher: O'reilly Media, Incorporated
Publication Year: 2015
Subject: Marketing / General, Customer Relations, General, Development / Sustainable Development, Marketing / Research
Item Height: 0.7 in
Item Weight: 15.2 Oz
Type: Textbook
Item Length: 8.9 in
Subject Area: Business & Economics
Author: Kathy Sierra
Item Width: 6 in
Format: Trade Paperback
