Description: Understanding Global Cultures : Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, & Diversity, Paperback by Gannon, Martin J.; Pillai, Rajnandini, ISBN 1483340074, ISBN-13 9781483340074, Used Good Condition, Free shipping in the US Emphasizing the theme of in-depth understanding of a culture through the use of cultural metaphor--any activity, phenomenon, or institution members of a culture consider important and identify with emotionally and/or cognitively--Gannon and Pillai use a systematic approach employing 34 cultural metaphors for specific nations. They use metaphor as a means of profiling and learning about ethnic cultures, national cultures, the diffusion of a base culture, such as the Chinese and English across nations, continental cultures, and diversity within a nation. There are 38 chapters divided into 14 parts: introduction; authority-ranking cultures; Scandinavian egalitarian cultures; other egalitarian cultures; market-pricing cultures; cleft national cultures; torn national cultures; the base culture and its diffusion across borders (clusters of nations); India: tradition, modernity, and diversity; an African perspective; the struggle for cultural identity and the splintering of nations; same metaphor, different meanings; popular music as cultural metaphors; overlapping cultural metaphors for geographically related nations. Annotation ©2015 Ringgold, Inc., Portland, OR ()
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Book Title: Understanding Global Cultures : Metaphorical Journeys Through 34
Number of Pages: 680 Pages
Publication Name: Understanding Global Cultures : Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity
Language: English
Publisher: SAGE Publications, Incorporated
Publication Year: 2015
Subject: Ethnic Studies / General, Demography, Multicultural Education, Anthropology / Cultural & Social, International / General
Item Height: 1 in
Item Weight: 36.5 Oz
Type: Textbook
Item Length: 10 in
Subject Area: Social Science, Education, Business & Economics
Author: Martin J. Gannon, Rajnandini K. Pillai
Item Width: 7 in
Format: Trade Paperback
